47 - Culture as a Competitive Edge: The Power of People in Business Success
In this episode of "Growing Up B2B," host Ed Delia interviews George Contos, CEO of World Wide Metric. George shares his journey as a second-generation leader, discussing the company’s evolution from a family-run marine supplier to a diversified, resilient B2B business. He reflects on lessons learned from his parents, overcoming setbacks, modernizing operations, and navigating challenges like the COVID-19 pandemic. George highlights the importance of company culture, adaptability, and relationships, and shares his enthusiasm for AI’s role in business innovation.




